Still not sure if your online store’s typography is the best fit?
Those who work in the web design industry know that it takes effort and, of course, staying up-to-date with the latest developments in the digital age if you want to achieve conversions.
The choice of font for eCommerce website store is one of the key aspects to consider, both positively and negatively influencing the way you convey trust and sell.
Several factors can make the difference between a popular and stable online store and one that is barely known.
Typography is one of the things that most influences the good brand image of a website and it is vital to make a good choice when creating an online store.
Therefore, the size and font of our portal must be clear, attractive, and legible, because it will become part of the corporate image we present.
What should the typography of an online store have?
One of the interesting aspects is the decision of the style of letters, that is, it is not necessary to have a single type or size.
Some combine two or three letters with a striking color for different topics within the same text.
Choosing a color that matches the company’s brand, along with color psychology, can directly influence the actions a user takes in an online store.
Headings are the main part where they have to stand out.
Titles and subtitles must be legible and clearly identified as the main idea of the text.
Below, you’ll see the best fonts for eCommerce.
What are the common ones that help in the difficult task of usability and conversion? Read on!
10 Outstanding Fonts for an eCommerce Site
There are many fonts that can be used in our eCommerce, among the best and most common are:
- Gill Sans
- Helvetica
- Robot
- Montserrat
- Calibers
- Ubuntu
- Billy goat
- Veranda
- Future
- Calibers
Any of them will convey the essence of a letter accustomed to being read by the user.
These are those that convey the confidence and security so necessary when encouraging a future sale.
Choosing any of them will be a wise decision.
You can find out the fonts used on any website you like by using the Google Chrome extension Whatfont.
Possible varieties of fonts for an eCommerce website
There’s a wide range to choose from, but you need to keep in mind that the one you choose should be used according to the circumstances and objectives of the website you’re working on.
For example, most websites use two fonts, but on the home page they choose to use a few styles to highlight modernity or elegance.
The favorites are:
» Serif
This type of font is elegant and traditional. While it’s a personal choice when to use it, it’s recommended not to overuse it, as the segments extend at the edges, making it illegible if used in long texts.
We recommend this beautiful font to add a touch of elegance to your website’s titles or links.
Within this typeface you can find Vollkorn, EB Garamond, Libre Baskerville, Merriweather, Lustria.
» Sans Serif
This typeface contains no strokes, so it is a clean, legible font style, especially for body copy.
Within this type are: Roboto, PT Sans, Arimo, Open Sans, Lato, Ubuntu, Arial.
» Script
It is a beautiful letter that transports us to the time when we commonly wrote by hand.
Although it adds a unique style to our portal, it is best not to overuse it.
As with conventional writing, “cursive or running handwriting is not as legible.”
It can be used in short texts, such as titles or subtitles.
It’s common to see it on a portal’s home page. Among the most commonly used ones are: Thirty, Wild Ones, Sottafles, Zattoya,
What are the most common fonts?
At this point we can highlight the most used ones in online stores.
If you’re having a hard time deciding on the font you want for your website, you can consider this short list of the most common ones on the web:
- Alegreya : Within this type, you can find six distinctive models. All are widely used on various websites, making it extremely popular. Ideal for use in the body of your writing.
- Circular : Commonly used by well-known websites such as Menta and Airbnb. The design is friendly and sophisticated.
- Caslon : This is one of the sans serif fonts. It’s the most widely used due to the classic style it conveys. Year after year, it remains one of the most widely used.
- Gotham : Widely accepted among website owners. It’s legible, understated, and classic.
- Futura : This typeface has been used online for a very long time. It’s incredible how, despite all these years, it continues to be a favorite in the digital world.
- Oswald : It’s frequently used online. It comes in six styles, including the one in bold.
Which can we consider the most “beautiful” fonts?
When it comes to fonts, it’s difficult to classify a font style as beautiful or ugly. The truth is, it will largely depend on the style of our website.
Some are ideal for girly portals, so that handwritten cursive letters appear more feminine.
However, on a news portal, these may not be the appropriate letters.
The above mentioned makes us think that literally all of them are beautiful, we just have to decide wisely which one fits our blog or website.
In Google Fonts you have fonts to bore, and if you have a PrestaShop store there are specific modules such as Google Fonts, and others related to typography on the addons page.
In this list we will mention some of the most used letters for their delicacy and versatility:
» Asap
This font is very pretty, ideal for a girls’ blog. Although we can’t say it can’t be used for other themes.
Its style is rounded in the curves, in four styles that include the letter “a” as we write it in physical notebooks.
It is clear and understandable for the body of the text.
» Old Standard TT
It is of delicate design, it is found in three variants, totally understandable.
It is part of the serif type of typography.
» Men
It’s a versatile, friendly, and understandable font style. It provides a basic yet attractive look to the website and is one of the most popular and attractive fonts. Available in four eye-catching styles.
» Advent Pro
It’s beautiful to use for titles and subtitles. It’s available in seven different styles.
Be very aware of “modern” fonts
Modern fonts are very important, especially if you want to give your online store a youthful feel.
An old or outdated style is a real drawback, as it gives a sloppy look to the website.
The user may think that because the portal looks old-fashioned, they won’t find what they’re looking for on our page.
Precisely in this sense, my recommendation is that you always follow the latest web design trends for online stores.
Pay attention to the best and most modern ones for web pages:
» Cabin Condensed
It has a modern and sophisticated feel. One of its variants is bold, ideal for titles.
It can be used for the body of a text.
» Maven Pro
It is a beautiful and modern typeface fully adapted for use in both titles and body text.
It is very clear, enjoyable, attractive and readable.
» Amaranth
The letters are rounded with exquisite modernity. Their simple cursive style is very avant-garde and easy to read.
Don’t forget elegant fonts according to your sector
Elegant lettering is very attractive. It provides a clean and sophisticated look, and features include:
» Playfair Display
This typeface is very versatile, with variations available. Italics have an elegant look, ideal for titles and subtitles.
» Bree Serif
This very aesthetically designed font is fully understandable at small sizes. Ideal if you want your entrance to look elegant.
” Side
This adapts to any style you want to give to your portal.
It’s beautifully elegant, with 10 variants, including the bold model. Its design is modern and very popular.
Conclusion
Creating an eCommerce website involves a variety of details that should be taken into account.
One of the most important aspects, besides the content, which should be current, entertaining, and interesting, is the typography style we use.
We cannot leave this crucial aspect to the last minute.
You should take the time to decide what font is in accordance with your blog style.
Take your time to choose yours!