The Best Font for Brand Name: There are many Canva fonts that will help us create unique content. Here, don’t worry if another brand uses the same ones as you because no one owns each font, and in that case, you should buy it outside of Canva, like Google Fonts.
Best Font for Brand Name – Which font is best for brand name?
If you know little about fonts so far, don’t worry. I will explain them to you in a way that even a child can understand, and we will also see how they can help you position your brand in the consumer’s mind.
What is Typography?
Typography is what we know as fonts. The choice of fonts to define a brand is just as important as choosing the color palette so that from the beginning, the brand can have a better presence online and offline, thanks to the fact that it can position itself more easily and quickly in the consumer’s mind.
Throughout history, fonts have evolved from ancient to modern. However, they continue to be classified in the same way, such as;
1. Sans Serif fonts
These fonts are used in most cases and are easy to combine with other classifications of fonts.
Examples of Sans serif fonts are Montserrat, Arial, Helvetica, and Futura, among others.
Logos of big brands that have used sans-serif fonts
2. Handwritten Fonts
Also known as cursive fonts. These types of stylist text fonts are often used to combine with other sans serif or serif typefaces. Generally, brands that combine these two fonts are personal brands, especially for women, beauty salons, and clothing stores.
3. Decorative fonts
They are unusual fonts for social networks since they are not legible by nature. The correct use or the one that is most relevant to this classification of decorative typography, also called display, is for printed advertising purposes, banners, or product packaging.
Some businesses that do well using and combining this decorative typography are Nightclubs, bars, restaurants (depending on their target audience), and musical events.
How do I find a font for my brand?
To find a font for your brand, start by considering the personality and values you want to convey. Then, explore font libraries online or work with a designer to find options that match your brand’s identity.
How to choose Canva Fonts?
Step 1:
Go to the left sidebar and look for the text section, as I show you in the next image; now click.
Step 2:
Add text with the T key or select title, subtitle, or text.
Step 3:
By default, you will have an open sans font. Now, click on the font tab, and you will have to choose another one. Now, as if you are going to look for a specific font, go to where it says, “Try calligraphy or Aleo.”
Step 4:
Place the cursor or press where the magnifying glass is to see the other font options, classified as bold, Egyptian, or sans serif, among others.
How Many Fonts to Choose for a Good Brand Design
- Choose 2 or 3 maximum fonts.
- Use the same size for each post’s title, subtitle, and descriptive text.
- Select the font family, either light, medium, or bold.
- Don’t change or combine your fonts because it will confuse people.
What Font Should You Choose for Your Brand?
All brands have a purpose and some message they want to convey, so even choosing the right fonts for your brand should be quite a task.
On the one hand, the issue of what values your brand conveys. What perception are you looking for in people when they see a publication of your business? If they go out and see a billboard or brochure, would they recognize what brand the advertisement is?
Finally, I leave you a list of 11 values as guides so you know which ones align with your brand. Some values to choose as an entrepreneur or company:
- Transparency
- Solidarity
- Honesty
- Elegance
- Positive attitude
- Loyalty
- Empathy
- Open mentality
- Coherence
- Punctuality
- Responsibility
Choose a maximum of 3 values that are consistent with the final message you want to convey; this must also be reflected in your mission and vision.
Summary
If you are a growing business, the person in charge of creating your brand manual is a graphic designer. However, not all designers specialize in creating a brand manual, and this service is quite expensive.
Alternatives to have immediate access and publish right now on social networks with a defined color palette and fonts is Canva. It gives you free as well as paid fonts, and from there, depending on their typography classification, you can combine 2.